Meet The Team Behind The 12th Rim!
Howdy! We are The 12th Rim, but most people know us as Georgia, Julianna, Lauren, Marissa, and Hayden. We are a group of students in the MS Business Program at Texas A&M University. (Pretty cool, right?)
For one of our courses, we were given the opportunity to create a business completely from concept to market. From brainstorming ideas and researching our audience to developing our products and figuring out how to actually bring them to life, this project has truly been a journey. And somehow, our lovely team landed on creating Aggie-inspired salt and sugar rims!
Our goal for this project was to create something that could truly stand out in the market. But man... what does A&M not already have branding for? After weeks of brainstorming, plenty of ideas, and maybe a little bit of trial and error, we finally landed on something we were excited about: The 12th Rim.
Whether you're celebrating game day, hanging out with friends, or just enjoying your favorite drink, we hope our products can add a little extra fun and Aggie pride to the experience.
Thank you so much for supporting our team and taking the time to learn a little bit about us and our journey. We are so excited to share The 12th Rim with y'all, and we hope you enjoy it just as much as we've enjoyed bringing it to life!